The overall objective is to understand and explain the limited representation of African American populations in athletic leadership positions, specifically coaching in the NFL and the NBA. The two focal points are as follows:

-The impact of mission, vision, and culture on profits and strategic planning
-Evaluation of previous performance

Attached is the first paper written on this topic. This paper (2) should be a continuation of paper 1 addressing the two focal points above.

Minimum of 6 sources